The Process of Demetalizing Labels: Enhance Your Brand

Demetalizing labels is a specialized technique that enhances label design by selectively removing metallic layers to create intricate patterns, logos, or text. The process involves applying a metallic coating, typically aluminum, onto a substrate like PET or BOPP film, followed by printing a protective resist layer on areas to remain metallic. During chemical etching, a solution dissolves the unprotected metallic sections, revealing the desired design. After cleaning to remove residual chemicals, a protective over-lamination or coating is applied to boost durability, protecting labels from scratches and UV damage.

Demetalized labels are popular in industries such as cosmetics, food and beverage, and pharmaceuticals for their eye-catching appeal and added security features like holograms. This process allows for high customization, enabling unique designs that enhance shelf presence and brand recognition. Investing in demetalized labels helps businesses differentiate their products, attract customers, and build brand loyalty.